Winning Online Newsletters

Online Newsletters – who doesn’t have one? It seems like you can’t open your Inbox any day of the week without getting at least one new email newsletter. You subscribed to them, but how many do you actually open and read? And how many prompt you to action?

At Freestylemedia, we manage a number of e-newsletters via our email management tool, Brightwire. This means that we’ve seen a lot of e-newsletters over the past three. Some of them are very good, and some of them could be better. This week I thought I’d share with you what kind of email formats we’ve found, during the course of our work, makes an e-newsletter effective.

 

Design ideas

 

White space

Subheadings and Bullets

Putting your key message into one column

Using key captions

These are the first things readers see, and entices them to read on

Text in sans serif font, such as Arial or Univers, not serif fonts (Times New Roman)

No more than 2-3 pictures or graphics, otherwise the file size could be too large for some readers

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Content ideas

 

New work/contracts and new client wins

Company Events

Research of interest

New staff profiles

New products and services

Community Involvement/Non

profit organization sponsorship

 

Once you have your e-newsletter up and running it is absolutely crucial you monitor its effectiveness. If your email management program does not have this facility, consider moving to one that does.

 

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