Well, people want to know how much SEO will cost for my company to optimize their site, which is the question they should be asking. However, it seems people expect an off the cuff response with a price and time frame for a universally applicable solution. I have no idea how much it will cost without first taking a look at your site. People seem to get angry that I don’t have an answer. They have a magical number in their head they are looking to spend. It could be $99.99 or 10,000. They expect me to come in under their budget. Would they feel better if I said “Oh, my services? $500″. “WOW, really? Awesome!” Wouldn’t you feel weird if someone offered you a service without first determining if you even needed it?

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